The operating system behind your social commerce channel.
Everything you need to run social commerce, working together under one roof.
Wherever your content lives, it can sell.
Instagram, Facebook, TikTok, YouTube. Your existing content becomes the doorway, so the audience you have already built can buy without leaving the conversation.
Shoppable video
Your flagship format. Any video becomes tappable, so a viewer goes from watching to buying without leaving the app they are already in.
- Works with the video you are already posting
- Watch, tap, buy in one continuous journey
Click-to-WhatsApp ads
Paid social that opens a conversation instead of a landing page. Ads on Facebook, Instagram and TikTok route straight into your WhatsApp shop, so the click lands somewhere that can actually sell.
- Every ad click opens a live chat with your brand
- No landing page, no redirect, no lost intent
Story links and link in bio
Turn every story swipe-up and profile link tap into a checkout-ready WhatsApp conversation.
- Captures social traffic from stories and profile links
- Starts a checkout-ready chat in a single tap
Website pop-up
De-anonymise your website traffic. Convert browsers into opted-in WhatsApp contacts before they bounce.
- Captures a phone number before a visitor leaves for good
- Turns anonymous sessions into an owned WhatsApp channel
QR codes
Print, packaging, in-store and out-of-home. Anywhere you can put a code, a customer can scan into your shop and buy.
- Bridges physical retail and packaging into the channel
- Fully attributable, like every other entry point
Every sale traced back to the content that made it.
Views, likes and reach do not pay the bills. The Studio ties each order back to the entry point, the piece of content and the creator behind it.
See the Studio in action.
A closer look at the screens your team uses every day.
Train your Sales Assistant on your brand
A trackable link for every creator
Orders land straight in your OMS
Analytics & Reporting
Every sale traced back to its source
Full conversation history, in one place
Seven capabilities, one studio.
Each one built for the way social commerce actually works, not bolted on.
Catalogue Sync
Your products, live in WhatsApp. Inventory and pricing stay in sync with your existing store.
- Built as a Shopify sales channel
- WooCommerce compatibility coming soon
- Live stock and price updates
Social to Chat entry points
Every surface you publish on becomes a doorway into your WhatsApp shop.
- See the five entry points in detail above
Conversations
A complete view of every conversation your Sales Assistant has with a customer. See which conversations ended in a purchase and which did not, what was asked, and where interest dropped away. It is the first time most brands can see how a customer actually made up their mind.
- Full conversation history in one place
- Purchased and non-purchased conversations side by side
- See the questions asked and where interest dropped
Checkout & Payments
Shoppers pay in the same thread, through a secure checkout with a range of payment options.
- Same flow checkout
- Variety of secure payment methods
- PCI-compliant, secure by default
Orders
Every order placed through your social commerce sales channel lands in your existing order management system, ready to fulfil like any other order. The customer is your customer, not ours. Nothing about your fulfilment process has to change.
- Orders land in your existing OMS
- Fulfil exactly as you do today
- The customer stays your customer
Creator Attribution
Every sale traces back to the creator and the content that drove it, so you finally know what your creator spend returns.
- Per-creator, per-post trackable links
- Revenue, AOV and ROI per creator
- Move from flat fees to commission on sales
Analytics & Reporting
Channel-level KPIs plus per-link performance. See sessions, conversion rate and orders for every link you publish.
- Conversion, orders and revenue per link
- Creator, campaign and placement breakdowns
- Cohorts and repeat-purchase behaviour
Plugs into the stack you already run.
Nile is built as a Shopify sales channel and connects to the tools your team is already using.
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Your social commerce channel starts here.
Tell us about your store and we'll walk you through it.