Your website adds a step. Chat removes it.
Every tap between seeing a product and paying for it costs you a sale. Nile collapses discovery, browsing and checkout into one WhatsApp flow, and finally makes creator spend measurable.
The figures below are general market benchmarks for mobile ecommerce and WhatsApp. They describe the problem Nile is built for, not results produced by Nile.
Side by side, where the sales actually go.
Sent to a browser, forms and redirects
Stays in the app they already use every day
Multi-step, drops off at every stage
One continuous flow, no redirect
Nearly impossible on a standalone site
Per creator, per piece of content, per sale
Generic pages for every visitor
1:1 conversation, tied to source content
Views measured, sales lost in between
Every reel, ad and post is a shoppable surface
| Category | Standalone site | WhatsApp with Nile |
|---|---|---|
| Where the customer is | Sent to a browser, forms and redirects | Stays in the app they already use every day |
| Speed to checkout | Multi-step, drops off at every stage | One continuous flow, no redirect |
| Creator attribution | Nearly impossible on a standalone site | Per creator, per piece of content, per sale |
| Personalisation | Generic pages for every visitor | 1:1 conversation, tied to source content |
| Shoppable content | Views measured, sales lost in between | Every reel, ad and post is a shoppable surface |
Finally know which creators actually drive revenue.
Views, likes and reach don't pay the P&L. Nile ties every sale back to the creator, the piece of content and the moment it was tapped.
Per-creator entry points
Every creator gets an attributable doorway into your WhatsApp shop, from bio links to shoppable video.
Revenue and ROI per creator
See who drives revenue, at what AOV, at what cost. Compare creators, campaigns and content side by side.
Commission on what sells
Move creators from flat fees to commission, using the same measurement pipe. Pay for performance, not posts.
You keep your site, your domain, your customer data. Nile is the higher-converting channel you add on top.
Your social commerce channel starts here.
Tell us about your store and we'll walk you through it.