Look, love, check out, in one thread.
Fashion is discovered on social. Size uncertainty and a website checkout stop the sale before it starts.
Nile is social commerce infrastructure. It adds a WhatsApp sales channel where your customers buy directly from your content, guided by your own AI Sales Assistant.
Where the sale is lost in fashion & apparel.
Discovery happens, checkout doesn't
A shopper sees the piece in a haul or a fit check, then has to leave, find your store and search for it again. Most never arrive.
Size anxiety stops the purchase
Will it fit is the question that stalls a fashion sale, and a size chart is not an answer.
One piece instead of the outfit
Nobody styles a look from a product grid. Without someone to suggest what goes with it, the basket stays at one.
Social to chat to checkout, in one journey.
Shoppable video and click-to-WhatsApp ads route buyers to a full in-chat storefront, with full variant browsing and instant alternatives when something's sold out.
- 1They see it on social
A haul, a fit check, a drop or an ad, on Instagram, TikTok, Facebook or YouTube.
- 2They tap through to WhatsApp
One tap into your branded shop. No website, no app download, no searching again.
- 3Your Sales Assistant advises
It answers the fit and fabric questions, suggests the right size, and shows what completes the look.
- 4They pay in the conversation
Secure checkout in the same thread, under your brand.
The questions your Sales Assistant answers.
Trained on your catalogue, your policies and your brand voice, so it answers like your best salesperson rather than a search box.
- “What size am I in this?”
- “Is it true to size?”
- “What is the fabric, and how does it wash?”
- “What goes with it?”
- “Is my size back in stock?”
- “How do returns and exchanges work?”
Why fashion & apparel converts in conversation.
It is the fitting room conversation
The assistant who brings a second size is why fashion converts in store. A conversation does the same job online.
Outfits get built, not picked
Because your Sales Assistant can suggest what completes a look, the basket grows beyond the one piece that caught their eye.
Fewer surprises, fewer returns
When the sizing question is answered before the order rather than after it, the wrong item is less likely to ship.
The model is already proven.
Shoppable social, where discovery and checkout collapse into a single flow, is the fastest-growing way to buy in the world. Nile brings that model to your brand across every platform your customers already use, inside WhatsApp, under your name, with you owning the customer and the data.
Your social commerce channel starts here.
Tell us about your store and we'll walk you through it.